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- Home - Background and Experience - Full Client List - Client Comments - Highlights of Recent Projects - Radio Media Tour FAQ - Conscious Media Relations - Contact Information Phone:
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Division of Jackie Lapin Media Relations Book Promotion & Publicity, "Book Tour" Publicity, Virtual Book Tour, Radio Media Tour, Product & Service Publicity for the Conscious Business
As an author, coach, speaker and visionary leader or Conscious business entrepreneur, you no doubt know the value of publicity. But finding a media relations expert that knows the New Age/Self Help/Personal Development marketplace and doesn’t have a steep learning curve may be a challenge. Look no further. We have the expertise and the experience to be of service. Conscious Media Relations is a specialist in this field. Having publicized her own book, The Art of Conscious Creation, How You Can Transform the World, as part of the campaign that drove it to Number 1 on Amazon.com, Jackie Lapin has already assembled proprietary lists of media in this specialized segment of the market. Furthermore, for the past 30 years, Lapin and her team have built a reputation for generating award-winning campaigns for mainstream corporate and entertainment clients that have truly hit their mark. Jackie is a unique position to know what a New Age/Self-Help/Personal Development author, coach, speaker and visionary leader needs in terms of media relations, having been there herself and brought to the table her expertise from decades of successful PR experience. Furthermore, she is an expert in launching new products and businesses via publicity and media relations. So let us help you decide on a media relations strategy and implementation plan that makes sense for where you are in your career–whether that is:
We’ll tell you honestly what we think will work and what won’t for your publicity strategies, so that you don’t overspend in areas that are likely to be unproductive. Certain projects are likely to get mainstream media attention and others have a more focused appeal only to the New Age/Self Help/Personal Development marketplace. We will give you a realistic assessment of what we think can be expected in terms of results. And we’ll give you options from which to choose. That’s why we’ve set this up Conscious Media Relations as an A LA CARTE service. Take a look and see what resonates and then contact us if the shoe fits! Just say to us "Promote My Book!" Or "Promote My Conscious Business/Service!" and you'll on your way!
Menu of Services Book Launch Includes: Creating media kit, pitch letters, radio media tour, development of radio interview packet, distribution of pitches to print media for book reviews and interviews, posting one release on PR Web, hometown publicity pitching, pitching selected national and syndicated media, virtual book tour. (Client handles fulfillment of galley or review book distribution upon agency securing interest.) Does not include in-market media tour in cities outside of the client’s home town.
Because each client and project is unique, such programs are best quoted when we have had a chance to spend time learning about your business and your needs. However, we bill our time at $150/hour against a monthly retainer that ranges from $2,500/month to $6,000/month depending on the scope of the campaign, whether it is local or national, specific tactics designed to promote your business, number of media we are pitching, etc. Call to discuss creating a media relations plan for your business. Print Media Campaign Includes creation of one press release, researching and selecting appropriate media, developing pitch letters appropriate to each type of media selected and conducting follow up calls.
Media Tour Client provides selected cities or selected number of cities. In each market we contact print, newspaper, radio and TV media, seeking to secure interviews. Publicity may be conducted in connection with a book signing, and we will disseminate a release prior to the signing on the author’s appearance. (Out-of-pocket expenses are additional…i.e. travel, transportation, shipping, phone, etc.)
If you want to know how to get on radio shows, here's your ticket! To book interviews for you, we distribute a pitch to our list of 600+ Internet and Broadcast Radio Shows that cover New Age/SelfHelp/Personal Development topics. We will also create your radio interview packet as an aid for the show host. And we provide a guide on "How to be a great radio guest." For more information on our Radio Media Tours, click here for our FAQ.
We will distribute a release via email to the New Age/Self Help/Personal Development print and Internet media, along with book review media and–if appropriate--selected mainstream media, offering a copy of the book for review. (We don’t just send books… we elicit interest first). We will follow up to ascertain interest. As we receive requests from interested media, we will forward these to you or your staff so that you may send the books. However, please note there is never a guarantee that the publication will actually publish a review, once the editor has a copy. $5,000 Press Kit Development We will work with you to create a complete media kit that will showcase your activities, your products and your platform. This can be provided to press via email, hard copy and most importantly should also be available on your website, along with a selection of 300 dpi images. $3,500 Selected Print/TV/Terrestrial Radio–Top Line Program This would include
pitching the client’s home town media, plus national or syndicated TV/Radio,
plus up to 25 selected print publications pertaining to the client’s business
platform. $8,500
Satellite Media Tour This is a variation
on a multi-city media tour, where the client sits in a studio and speaks
directly with show hosts with stations across the country sequentially
in other markets. These tours can be scheduled for 2 to 3 hours, but must
be of such a compelling nature to the show guest host coordinators and
producers that it will have major appeal. (For example, celebrities are
always in the greatest demand for SMTs. We suggest trying to make the subject
very topical.) If we schedule these, we would subcontract the service to
a specialty firm and we would charge for our part of the preparation and
coordination. The general cost charged by the services ranges from $20,000-$22,000,
but then you don’t have to pay for the travel that you would incur were
you to doing a traditional media tour.
Virtual Media Tour We
arrange for you to promote your book by taking exclusive questions
from 10-15 bloggers or websites and in exchange, the site/blog will
provide visibility for your book to their audience. $1,500
Distribute Your Articles to Print/Web Media We will disseminate your by-lined article to our database of 300 + New Age/Self Help/Personal Development media that accept non-exclusive spec articles. Article should include your signature to drive opt-in for your mailing list. $750/each distribution Submit Your Book to Award Competitions We will submit your
book to appropriate publishing award competitions in order to create added
media credibility.
Special Event Publicity We will support a
special event – such as a seminar, gallery opening, trade show appearance,
book signing, etc. – in a specific market with a local publicity push. $ 4,250
+ Travel Expenses (if we travel)
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