Q. What is a Radio Media Tour?

A. As an author, coach, speaker and visionary leader, you want to reach the largest audiences for the least amount of cost. What could be better than getting your message to thousands–and maybe hundreds of thousands–of prospective buyers and clients without ever leaving your office? No airplanes, hotels and other travel expenses. Your voice will be heard delivering precisely your intended message to people who are truly interested in your subject matter. That's because we reach out to 600+ radio shows that are specifically interested in body/mind/spirit and personal development wisdom. The goal is to secure a sequence of half-hour to hour-long interviews where you can talk up your products, your services, your websites and any other free inducements that will generate sales or clients, and get people into your "family." Our list includes network, syndicated, local broadcast and Internet radio shows who have again and again demonstrated their intense interest in this subject matter.  This is a turnkey way to do book promotion without the headaches of a city-by-city book tour.

And here's the best part–your ONLY cost is the agency fee and the postage to mail your book or product to the show host.

Q. How can I benefit from a Conscious Media Relations Radio Media Tour?

A.  You can promote a new –or even "not-so-new"–book, an audio book, a "Kit," a teleseminar, a coaching service, a speaking tour, a website, an event and any other number of things your fertile mind can create.

Here are some other ways you can benefit:

• You can build your reputation and your brand.
• You can drive your opt-in list sign up.
• You can build liaisons and JV partners from among the radio hosts.
• You can secure audio content for the podcasts on your website.
• You can build a core group of media that you can personally re-contact when you do future product launches. 
• Some shows may even offer your product online via an affiliate program or link directly to Amazon.com! 

Q. What if I want to reach a more general mainstream market than just the body/mind/spirit and personal development media can deliver?

A. In addition to our proprietary specialty lists, we subscribe to a database that provides up-to-date lists of media in multiple categories. So if yours is a book about business, health, or women's interest, for instance, we will pull those specific shows and include them in our distribution that offers you as a guest.  We will expand the list to fit the market that you are seeking to reach and if the topic is hot enough, we might even outreach to morning radio shows across the country!

Q. How does this work and what must I contribute?

A. We hold an initial briefing with you to "zero in" on the target market and the "hook" that we think will intrigue the shows' hosts or producers. Then:

• We ask you to provide us whatever current press materials you have, including book/product descriptions, biography, etc. If you do not have them, we will help you create them. 

• Then, we ask you to create a list of questions that you would like to be asked by the host. Know in advance what answers you would like give.

• Give us a list of anyone who has interviewed you previously and we will add them to the effort. Take advantage of people previously disposed.

• We will work with you to finalize the press materials and come up with an impactful interview packet that we will provide digitally to the hosts.

• We will ask you to provide us a digital image of your logo, a jpg of your product or book and a jpg photo of yourself.

• Our next step is to create "the pitch letter," with the topical angle designed to get the stations and hosts to call US. If it's good enough, they will jump on it! The pitch letter may be different for the body/mind/spirit market than it might be, say, for the women's shows. We'll use different letters to make sure this appeals to each of their interests.

• We then queue up the lists and distribute the pitch letter (or letters) via email.

• Next, we will connect with the interested  hosts and producers, securing available dates for you and then sending them your interview packet. We will, however, leave it to you to send out of your office any books or products to the hosts. You'll receive an email telling where to send it.

• We'll send you periodically updated calendars of your interviews, including such information as who is the producer, who is the host, how long it will be, what they will allow you to plug, whether your are calling in to the show or they are calling you, and any other useful info.

• We'll reconfirm your interview on the day before.

• You will be responsible for making sure that – if it is a call-in show – you make the call at the appointed time. We encourage our clients to set up their interviews on their Microsoft Outlook or other calendar that provides a reminder.

Q. What happens if only a few shows respond?

A. Then our staff gets on the phone and starts calling! We want to make sure that we have connected with the right radio shows for your message. 

Q. How do I make the most of a Conscious Media Relations Media Tour?

 A. Here are some things we recommend:

• Create a "key message point" document in advance and try to cover as many of those points as possible. You can steer the interview in any direction to get in essential information before the show wraps up. 

• We'll provide you with our "Radio Media Guide" a list of tips and suggestions before you start the Tour that will give you a greater comfort level if you have not done a lot of interviews in the past.  You'll find lots of great public relations strategies for being a terrific show guest.

• Make sure that you get a chance to give your website address and if you have a free ebook, newsletter or any other inducement that will get people to opt-in to your site.

• Be prepared to briefly tell where to buy your product or how someone can sign up for your service. 

• Know which audience you are addressing and tailor your interview in that direction.

• Be lively, enthusiastic, engaging and listen to the host with interest.

• Ask for the podcast or link for your site.

• Be so good that the host invites you back again!

Q. Does anyone else do this?

A. Conscious Media Relations has the most comprehensive media lists in the public relations business, when it comes to radio shows that cater to the individual seeking greater self-knowledge and personal growth. When you add in our lists that reach out to Morning Radio Shows or other targeted interest sectors, this package is unprecedented. 

Q. What will I pay for the Conscious Media Relations Radio Media Tour?

A.  We have two different services to accommodate different budgets.

One is a full service Radio Media Tour, where we handle everything from the beginning, including outreach to the 600+ Internet and Broadcast Radio Shows that cover New Age/Self Help/Personal Development topics to the booking of all the interviews, arranging the calls, coordinating with you on your calendar, sending you updates, maintaining your interview calendar, prompting you and the interviewer with reminders. We will also call back selected media to ensure a solid slate of interviews. The cost for this service is $6,000.

We also have a self-booking Radio Media Tour program where we create your interview package and pitch letter, research and secure all key media lists, distribute the pitch to the media, and then forward any responses to you. It is then up to you to book the interviews, arrange your calendar and send reminders to the show host/producer. The cost for this is $5,000.       

• Addition of broadcast shows that cover business, books or health $500/additional
• Addition of other media segments (women's/ men's, etc) $500/additional
• One check or credit card authorization. No out-of-pocket expenses. No long-term retainers. It makes it easy to budget!